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1 printed trademark
Реклама: печатный товарный знак -
2 printed trademark
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3 trademark
1) товарный знак (прошедшее государственную регистрацию обозначение, обладающее способностью отличать товары или услуги одних юридических или физических лиц от товаров или услуг других юридических или физических лиц)2) маркировать товарным знаком; охранять товарным знаком•- trademark capable of distinguishing
- trademark lacking distinctiveness
- trademark perceived by smell
- trademark perceived by taste
- trademark perceived by touch
- trademark protected telle quelle
- trademark of intended commerce
- abstract trademark
- active trademark
- adopted trademark
- almost identical trademarks
- altered trademark
- amended trademark
- arbitrary trademark
- associated trademark
- bourgeois-realist trademark
- certification trademark
- circle trademark
- collective trademark
- combination trademarks
- combined trademarks
- commonly descriptive trademark
- computerized trademark
- conflicting trademark
- confusing trademark
- corporate trademark
- deceptive trademark
- defensive trademark
- descriptive trademark
- design trademark
- device trademark
- disclaimed trademark
- distinctive trademark
- famous trademark
- fanciful trademark
- federally-registred trademark
- figurative trademark
- figure trademark
- forged trademark
- generic trademark
- identical trademarks
- imitated trademark
- imitative trademark
- incontestable trademark
- infringed trademark
- international trademarks under the Madrid Agreement
- internationally uniform trademarks
- invented word trademark
- jointly owned trademark
- legitimate trademark
- letter trademark
- logo trademark
- monogram trademark
- national trademark
- national trademark under the TRT
- native trademark
- notorious trademark
- obsolete trademark
- official trademark
- old-fashioned trademark
- persuasive trademark
- pharmaceutical trademark
- pictorial trademark
- policing trademark
- presentation trademark
- printed trademark
- prospective trademark
- recognized trademark
- registered trademark
- rejuvenated trademark
- representation trademark
- resembling trademarks
- service trademark
- signature trademark
- similar trademarks
- sketchy trademark
- slogan trademark
- sonor trademark
- sophisticated trademark
- sound trademark
- static trademark
- strong trademark
- stylized trademark
- substantially identical trademarks
- suggestive trademark
- symbolic trademark
- technical trademark
- three-dimensional trademark
- twen trademark
- umbrella trademark
- uniform trademarks
- unregistered trademark
- used trademark
- vertically aligned trademark
- visual trademark
- weak trademark
- well-known trademark
- well-recognized trademark
- word trademark
- world-known trademark
- world-renowned trademark -
4 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
5 Mark
1. n Марк2. n знакinterrogation mark, mark of interrogation — вопросительный знак
mark of accent — ударение, знак ударения
trade mark — фабричная марка; фабричный знак; товарный знак
textual mark — корректурный знак, проставляемый в тексте
3. n метка, пометкаcontaining mark — метка сосуда, калиброванного на наливание
tank "full" mark — отметка верхнего уровня топливного бака
4. n штамп, штемпель5. n клеймо, тавро; фабричная марка, фабричное клеймо; торговый знак6. n штемпель7. n ярлык; ценник8. n ориентир; метка; зарубка; веха9. n отметка, черта10. n спорт. линия старта, стартto get off the mark — стартовать, взять старт
11. n спорт. линия финиша12. n шрам, рубец; порез; царапинаarrow mark — веерообразная царапина; «комета»
scratch mark — царапина; риска
13. n след, отпечаток14. n пятно, родинка15. n норма; стандарт; уровеньto be near the mark — приближаться к принятой норме, приближаться к принятому стандарту
datum mark — базис, репер, отметка уровня
16. n отметка, балл, оценкаthe highest mark — высший балл, высшая оценка
she got top marks in the exam — она сдала экзамен на «отлично»
17. n цель; мишеньto overshoot the mark — стрелять с перелётом, давать перелёт
you have overshot the mark — ты зашёл слишком далеко, это ты хватил
off the mark — неточно; ошибочно, неправильно, неверно
you are right off the mark — ты ошибаешься; ты попал пальцем в небо
he was afraid to become a mark for talkers — он опасался стать мишенью для признак, показатель
18. n известность; значительностьa man of mark — известный человек; значительный человек; человек, достойный внимания
of great mark — очень известный, заслуживающий внимания
of little mark — малоизвестный, не стоящий внимания
19. n ист. рубеж, граница; марка20. n ист. марка, крестьянская община в средневековой Германии21. n ист. спорт. жарг. подложечная ямка22. n ист. груб. то, что по вкусуfield mark — метка поля; маркер поля
23. n ист. лингв. помета, знак; признак24. n ист. стирание зубов у лошади, по которому можно определить её возрастto toe the mark — подчиняться требованиям, строго придерживаться правил; выполнять свой долг;
25. v ставить знак, меткуdot mark — точка; метка в виде точки
end mark — метка конца; маркер конца
26. v штамповать, штемпелевать27. v клеймить, таврить28. v маркировать; ставить фабричную марку, фабричное клеймо или торговый знакall furs are plainly marked as to the country of origin — на всех шкурках стоит клеймо страны-экспортёра
long mark — знак долготы,
29. v ставить расценку30. v отмечать, обозначать; размечать; расставлять указательные знакиhe marked the passage I was to read — он отметил отрывок, который мне следовало прочесть
31. v наносить32. v отмечать; указыватьthe thermometer marked 40° in the shade — термометр показывал 40 градусов в тени
33. v оставлять след, пятноthe wet cups have marked the table badly — стол испортили, потому что ставили на него мокрые чашки
34. v оставаться35. v оставлять шрам, рубец36. v оставлять след, отпечатокher face was marked with suffering — по её лицу было видно, что она много страдала в жизни
37. v иметь родимые пятна или естественные метиныhole registration mark — световое пятно, используемое для приводки
38. v выставлять отметку, балл39. v выставлять балл40. v вести счёт, записывать очки41. v отмечать, характеризовать; отличать, выделятьgreat scientific discoveries marked the 19th century — девятнадцатый век был отмечен великими научными открытиями
qualities which mark him off from his colleagues — качества, которые отличают его от его коллег
42. v отмечать, ознаменовыватьhe called for champaign to mark the event — он велел подать шампанского, чтобы отпраздновать это событие
43. v выражать, проявлять44. v замечать, запоминать45. v поэт. замечать, наблюдать46. v книжн. назначать, предназначать; предопределятьhe was marked for greatness by his extraordinary talents — при таких необыкновенных способностях его, несомненно, ждало большое будущее
47. v опекать, прикрыватьСинонимический ряд:1. blemish (noun) blemish; dent; scar; scratch; stain2. effect (noun) consequence; effect; impact; influence; manifestation; repercussion; result3. fool (noun) butt; chump; dupe; easy mark; fall guy; fish; fool; gudgeon; gull; monkey; patsy; pigeon; sap; saphead; simple; sitting duck; sucker; target; tool; victim4. imprint (noun) blaze; impression; imprint; underlining5. indication (noun) evidence; index; indication; indicator; indicia; sign; significant; signification; stamp; symbol; symptom; token; witness6. logo (noun) badge; brand; emblem; label; logo; logotype; representation; trade mark; trademark7. note (noun) distinction; eminence; glory; illustriousness; lustre; notability; note; pre-eminence; prestige; prominence; renown8. notice (noun) attention; cognisance; cognizance; ear; heed; notice; observance; observation; regard; remark9. quality (noun) affection; attribute; character; characteristic; difference; feature; idiosyncrasy; peculiarity; property; quality; savor; savour; trait; virtue10. test (noun) benchmark; criterion; gauge; measure; standard; test; touchstone; yardstick11. use (noun) aim; ambition; bull's-eye; duty; function; goal; object; objective; purpose; quaesitum; use12. aim for (verb) aim for; target13. argue (verb) argue; attest; bespeak; betoken; point to; testify; witness14. beat (verb) beat; count15. brand (verb) brand; earmark; impress16. characterize (verb) characterise; characterize; individualize; individuate; qualify; signalize; singularize17. choose (verb) choose; cull; elect; opt for; optate; pick; pick out; prefer; select; single out; take18. deface (verb) deface; disfigure; grade; score19. denote (verb) denote; designate; indicate20. dirty (verb) dirty; soil; stain21. distinguish (verb) differentiate; discriminate; distinguish; individualise; set apart; signalise22. imprint (verb) blaze; identify; imprint; inscribe; label; print; sign; tag23. see (verb) behold; descry; discern; espy; mind; note; notice; observe; perceive; remark; see; twig; view24. show (verb) chronicle; demonstrate; evidence; evince; exhibit; illustrate; list; manifest; ostend; proclaim; read; record; register; say; showАнтонимический ряд:clean; conceal; ignore; obliteration; omit; overlook; plainness
См. также в других словарях:
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